Alien Thinking
How to Bring Your Breakthrough Ideas to Life
(Sprache: Englisch)
How do you come up with ideas that change the world?
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This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a...
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This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a...
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Produktdetails
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Klappentext zu „Alien Thinking “
How do you come up with ideas that change the world?________________
This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.
Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own.
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'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly
'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times-bestselling author of Sprint
Autoren-Porträt von Cyril Bouquet, Jean-Louis Barsoux, Michael Wade
Cyril Bouquet is a Professor of Innovation and Strategy at IMD. He has published his research in the Harvard Business Review, MIT Sloan Management Review and the Academy of Management Journal amongst others.
Produktdetails
- Autoren: Cyril Bouquet , Jean-Louis Barsoux , Michael Wade
- 2021, 304 Seiten, Maße: 15,4 x 23,2 cm, Kartoniert (TB), Englisch
- Verlag: Penguin Books UK
- ISBN-10: 0241481988
- ISBN-13: 9780241481981
- Erscheinungsdatum: 18.03.2021
Sprache:
Englisch
Pressezitat
A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better Jake Knaap, inventor of the Design Sprint and New York Times-bestselling author
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